My Expertise
Some projects need long-term branding campaigns with large budgets and top-notch results. Some non-profits want a lot of “bang” for very little “buck.” I’ve done both.
Help me understand what you’re trying to do, and I’ll help balance your costs while your expectations stay high.
Branding
Logos • Brand Styles
I enjoy guiding clients through logo designs, logo rebuilding, creating style guides, and working with vendors to produce all the materials that bring your brand to life.
Favorite branding clients/projects include restaurants, real estate offices, social equity organizations, grand opening events, and new product packaging.
Posters • Publications
I love designing Items with a future on paper or any physical materials – especially ethically sourced and sustainable materials. In my career I’ve probably created thousands of ads, flyers, catalogs, magazines, and newspapers.
Favorite print projects include concert posters, restaurant menus, news publication layouts, data-merge product catalogues, training manuals, and postcard mailings.
Digital
Websites • Emails
Coming soon to a screen near you! My “digital” category has expanded exponentially over the past 15 years from Photoshop editing and Powerpoint slideshows to now include eCommerce website management, video editing, social media graphics, and email marketing.
Favorite projects include designing effective emails and developing websites for small local businesses.
Copywriting
Don’t forget the words!
Every project begins with good content planning – especially copywriting. I can help you research, write, and source the best images to make sure the project comes together with a message that really communicates.
Outdoor
Billboards • Wayfinder Signage
Roads, buildings, and sidewalks are often the most fun places to work with! I love seeing a full-sized billboard with my work on it. And I love (even more!) when an outdoor display or wayfinding project helps people appreciate their journey or effectively reach their destination.
Favorite projects include campus and building directories, colorful billboards, award & artwork displays, and retail signs.
Apparel
Shirts • Embroidery
Wear it or accessorize it with custom-designed shirts, uniforms with your logo, and embroidery setup with your brand’s custom thread colors. I can help you find the perfect local vendor for your project, and to make your life a little easier I can work with them directly to bring your apparel to life. As a former prepress manager at a production facility, I usually speak their language.
Favorite projects include event Tshirts and converting logos to embroidery-ready files.
Etcetera
Promotional Items • Maps • Infographics • Data-Merges
For me there’s something nerdy and captivating about getting a client’s brand to fit on something as small as a promotional item (like a pen) or as big as the side of a truck (a vehicle wrap). I’ve done both and enjoy doing it!
Some of my favorite “Etc.” projects include managing a spreadsheet to create an email or postcard merge, diving into a data set to imagine the perfect infographic, or manipulating photos and shapes to create a vehicle wrap.
Do you have something that needs publicizing, ASAP?
Or, maybe you’re thinking a little further out?
Either way, I want to help translate your organization into a message that’s accessible and compelling.
Together we will make efficient use of the planning and design phase of your project. And I’ll help direct you to cost-effective options for printing and distribution.
“Scott , you are a marvel! I love the web site and what you continue to develop and lend your graphic artistry to our group. I just had to tell you that you are phenomenal!”
— S.S., New Jersey Artistic Director